Chaps & Cheeks

About Chaps & Cheeks

We’re not just another bikini brand — we’re a bold, western-inspired label that celebrates confidence and individuality.

Founded by a rural Australian woman balancing motherhood, farming, and being a rural fencing contractor based in SE Queensland, the brand is built on real strength and authenticity. Our designs are statement-driven, edgy, and instantly recognizable, created to make women feel powerful in their own skin.

Born from a love of western style, country grit and unapologetic confidence, Chaps & Cheeks is all about creating pieces that celebrate strong women who aren’t afraid to show a little cheek. Designed for those who work hard, play harder and own who they are, our collections blend bold western influence with flattering, feel-good fits.

This brand is for the women who can run a business, raise a family, fix a fence, saddle a horse and still back themselves. It’s for dusty boots, sun-kissed skin and confidence that comes from within.

Designed in Australia and inspired by the rural lifestyle, Chaps & Cheeks isn’t just a brand — it’s an attitude.

More cheek. More confidence. No apologies.